Avail advised Boston Information Group on the sale of Effortia to Alma Media

Avail advised Boston Information Group on the sale of Effortia to AlmaMedia. Effortia offers digital comparison services aimed at consumers, with its most well-known platforms including Sähkövertailu.fi, VertaaEnsin.fi, and Asuntojenmyynti.fi, which focuses on comparing estate agents.

Alma Media is an international company of digital media, marketplaces and services with a strong capacity for renewal operating in 11 countries in Europe and listed in NASDAQ Helsinki.

https://www.almamedia.fi/en/blog/2025/09/01/alma-media-acquires-effortia-oy-strengthens-its-position-in-digital-comparison-services/

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